(1) Our website uses the web analytics service "Google Analytics". The provider of "Google Analytics" is the third-party provider Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland ("Google"). (2) Google Analytics uses cookies that enable an analysis of your use of our website. The information generated by the cookie about your use of our website is usually transmitted to and stored by Google on servers in the United States. For our website, we use Google Analytics with the extension "anonymizeIP()". This means that your IP address is shortened by Google within the member states of the European Union or in other contracting states to the Agreement on the European Economic Area, which means that it cannot be linked to a specific person. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and anonymized there by shortening. (3) Within the framework of the order processing agreement that we have concluded with Google, Google uses the information generated on our behalf to evaluate your use of our website, to compile reports on website activities and to provide us with further services associated with website use and internet use. Google may transfer the information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. (4) You can prevent the storage of cookies by selecting the appropriate settings on your browser software. However, we would like to point out that you may then not be able to use all functions of our website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the link http://tools.google.com/dlpage/gaoptout. (5) We use Google Analytics to analyze and regularly improve the use of our website. Through the statistics obtained, we can improve our offer and make it more interesting for you as a user. If you have set up a customer account with us, we also use Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data". (6) The legal basis for the use of Google Analytics is your consent pursuant to Article 6 (1) sentence 1 lit. a GDPR. Your consent is voluntary and can be revoked by you at any time with effect for the future. Any transfers to the USA will be based on standard data protection clauses in accordance with Article 46 sentence 2 lit. c GDPR. For more information, please visit https://www.google.com/policies/privacy/. (7) Information on the purpose and scope of data collection and processing by Google can be found at https://policies.google.com/privacy. The terms of use can be found at https://marketingplatform.google.com/about/analytics/terms/de/, the option to object (opt-out plugin) at https://tools.google.com/dlpage/gaoptout.